Internet Marketing is an integral part of the marketing plan of the companies. In order to maximize their reach Internet Marketing is the easiest and the most cost effective way to reach the target customers. Internet marketing is not an option it's a necessity in today's competitive world. This course will help the candidates to understand the concepts and latest things in Internet Marketing. –

1. Introduction to Digital Marketing

What is Digital Marketing

History & Origin of Digital Marketing

Advantages & Scope of Digital Marketing

How Digital Marketing works

Search Engine Optimization

What is SEO

Future of SEO

What are Search Engines?

How search engines work

On Page SEO

• Initial site Analysis
• Complete site Analysis
• Keyword research

·           Keyword density analysis & Placement

·           Meta Tag Optimization

·           Title / Keyword / Description / Other Meta Tags

·           How to find relevant keyword

·           How to use Google Keyword Tool

·           Site(URL) Structure Analysis

·           Content Development check

·           H1,H2,H3 Tags

·           Anchor text

·         ·  Existing Web Content Optimization

·  Image Optimization

·  Use of robots.txt

·  HTML Validation

·  What are Doorway pages

What is Cloaking

Creation of XML/HTML/ROR/Text Sitemaps

Submitting sites to Google Yahoo webmaster

Sitemap Creation

Yahoo Sitemap Creation

Google webmaster account setup

Google Analytics setup and management

Google Adsense

Off Page SEO

• What is Link Building

·           Search Engine Submission

·           What is Page rank

·           What are back links

·           Directory Submissions

·           DMOZ Submission

·           Article submission

·           Social Bookmarking submission

·           Press Release submission

·           Content Editing and Content rewriting

·           Local and Regional Search Engine Indexing

·           Forum Posting & Posting Free Classifieds

·           Yahoo answer Link Building

·           Blog creation , submission & promotion

·           Blogs commenting

·           RSS ( Really Simple Syndication )

·           Google Mapping / Listings

• What is White Hat SEO
• What is Black Hat SEO
• What is Grey Hat SEO
• What is latent semantic indexing
• SEO Reporting
• Sandbox Effect
• Link Exchange
• Local classifieds submissions
• Google keyword Tool
• Keyword Spy
• Keyword Position checker
• Meta Description Creation Tools
• Preparing SEO Reports

3. Social Media Marketing

• Definition of Social Media
• Types of Social Media
• How Social Media Influence audience
• How Social Media is affecting Google search
• How to choose right social media
• Developing unique content for Social Media
• What is viral marketing and its importance?
• Integrating Social Media into your Website and Blogs

Using Facebook

Setting up Facebook Account

What can you do with Facebook

Facebook Benfits

Facebook Fanpage

Facebook Profile

What is CPC and CPM ?

Group Pages vs Fan Pages

  Facebook Pages – What can you do

  Facebook Connect [Like , Share , Comment]

  Facebook Pages [Creating , Managing , Retention]

  How to promote your Facebook fan page

  Engagement and conversion

  Creating Facebook Application / Widget

  Pro and Con of using Facebook

  Linking with Youtube

  Creating Events

  Building Content Calendar

Using Google plus

What is Google plus

Features of Google+

Tools & Techniques

Google plus Circles / Hangouts / Stream

Google+ for business

Using Linkedin

What is Linkedin

Company Profile & Individual Profile on Linkedin

Linkedin Groups

How to connect with people on Linkedin

Sharing updates in Groups

Marketing &Business promotion on Linkedin

Using Twitter

What is Twitter

How to setup an account on Twitter

Following and Listening

Marketing on Twitter

Building Relationships

Twitter Guidelines

Twitter tools

Finding people and companies on Twitter

Automate Twitter

Advertising on Twitter

4. Search Engine Marketing – PPC

Introduction to Adwords – PPC

How PPC Works and different PPC Medium

Different PPC Tool to conclude on a decision

How to setup and Adword account

Keyword research and Traffic Estimator tool

Generating Cient PPC Proposal

Creation of Effective Campaigns and Ad groups

Bidding and Optimization techniques

Creation of Banners using Display builders

Writing Compelling Ad copies – Do's & Dont's

Keyword Grouping using Broad Match , Exact match , Phrase Match etc.

Budget , Billing and Reporting

Tracking and Performance

Analytics role in PPC

Google Insights Study

Managing Client account

Introduction to Bing Ads and Yahoo Ads

5. Email Marketing

What is Email Marketing

How to use Email Marketing for Business

Best Email Marketing service providers

The science of Email Marketing

How to improve your website ranking by Email Marketing

How to write an effective Email for Marketing

6. Lead Generation for Business

What is Lead Generation

Different platforms for Lead generation

Creating Landing Pages for Lead generation

How to use Attraction Marketing for Lead Generation in Business

7. Affiliate Marketing

• Basics of Affiliate marketing

• Understanding Affiliate Marketing
• Intelligent Keyword Research & Analysis
• Choosing Right Products :Clickbank ,CJ
• Affiliate Marketing secrets
• Building Affiliate Pages using CMS
• Affiliate Marketing History
• Getting started as an Affiliate
• How to be an Affiliate Marketer and makes money

8. Google Adsense

• What is Adsense
• Google Adsense program
• Google Adsense Approval process
• Google Adsense secrets
• How to get relevant Adsense Ads
• Making money with Google Adsense

·           Google Adsense revenue sharing model

·           Google Adsense Optimization tips

 Call for All short term course    =  9999770097

Email id = straining564@gmail.com